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The Hottest 2022 MUST TRY Fashion Brand

It’s a given that everyone and their mother wants to feel confident, powerful, sexy, unique, and about every other empowering adjective we could think of. 

Fashion is such a powerful way to express ourselves and make sure that we are stepping out into the world with our best heel forward. In 2022, let’s all collectively make a pact to dress for OURSELVES “dress to impress” was soooo 2019, anyways. 

If you’ve been looking for a FIRE new brand to shop from for your new 2022 styles, then you’ve officially landed in the right place. Get your wine and blue light blocking glasses ready, because I’m about to convince you why Kate Hewko is going to be the HOTTEST concept design brand to shop at in the 2022 fashion year. Let’s do this!

REASON #1: we are a woman owned + OPERATED brand.

That’s right, this brand was started by Kate Hewko herself- a mom of 3, and the OG fashion icon of the #KH Fam. Not only was this brand started by a woman, but it is operated by women as well. We are a girl gang of 10 here at the KH headquarters and it’s truly a blast. 

If you have “support more woman-owned brands” on your New Year’s Resolution list, then this is the perfect opportunity to shop for some fashion that empowers. Bonus points: we’re a local small business in the heart of Calgary, Alberta. Canadian-owned, babyyy!

REASON #2: We are AHEAD of runway fashion trends! 

Something that our clients constantly rave about is that they feel like they are dressing ahead of runway fashion predictions and it comes in the form of endless compliments from friends, family, and even strangers on the street.

We study runway shows throughout the year to accurately predict what kind of fashion we will be seeing in the coming months and curate new drop items based off of what we’re seeing in runway shows! 

Be the talk of your friend group when you show up looking like you’re fresh off a Dolce & Gabbana Spring 2022 runway show.

REASON #3: We empower women of all ages to enjoy fashion.

As we mentioned earlier, we are an all-women team here at Kate Hewko. We also employ women from all age groups… Gen-z all the way to Boomer gen. Our whole team participates in showing up for our social media on a regular basis.

We are proud to constantly be pushing the bounds of what it means to “dress your age”. Fashion really isn’t about age at the end of the day. It’s about being true to who you are and showing up with your best foot forward.

What do we have to say to all those ageist comments at the back? Well, our team member, Christa, said it best during her 64th birthday Reel on Instagram:

“For you people WAY in the back with your ageist comments… sit down. Let’s celebrate our own journeys around the sun. It’s a privilege denied to many.”

Here at Kate Hewko, we fully support this message.

It is our hope that we have not only convinced you that Kate Hewko is a badass fashion brand, but have also inspired you to make fashion your statement to the worldnot just clothes. 

Want to keep up with our whole team? You can follow us on Instagram @katehewko and on TikTok for funny behind the scenes content @katehewko 

Happy shopping, babes! Here’s to YOU and your fashion journey in 2022.


Are Mom Jeans Still Stylish?

Are Mom Jeans Still in Style?

Mom jeans still have a bit of a stigma attached to them, partially due to their name. Contrary to popular belief, these high-waisted jeans are flattering, versatile, and ultra-stylish. Mom jeans are a classic that will never go out of fashion. Learn a bit about them before running out to get yourself a pair.


History of Mom Jeans

Designer jeans came onto the fashion scene in the 1970s, but the style now dubbed “mom jeans” was thoroughly cemented in the 1990s. A high waist and tapered legs were all the rage with supermodels and TV stars of the day.

However, they didn’t get the name “mom jeans” until the early 2000s, when Saturday Night Live officially coined the term in 2003. The style in the early ‘aughts emphasized a super low waist. The only people still sporting a high waist were thought of as moms who weren't hip to the latest trends. These days, this couldn’t be further from the truth.


Variations on the Mom Jean

After the brief dip into super low-waist jeans, a high waist came back with a vengeance. Fashion designers and brands started remaking the mom jean in their image. Now you can find mom jeans in lots of colors, with interesting distressed features and even with added jewels and embroidery.

That doesn’t mean you can’t still find the original cut and colors. The mom jean is still available in a light, dark, or medium wash. Unlike the recent trend towards fast fashion and cheap materials, mom jeans are usually made out of high-quality thick denim that will last you for years. Many are even hardy enough to wear out on a hike.


How To Wear Mom Jeans

The great thing about the high waist of a mom jean is that it is flattering on almost every body type and age. This style can help define your waist or highlight what you’ve got. Remember, every type of body is beautiful, and clothes are meant to make you feel fabulous.

For this reason, you’ll typically want to show off your waist in mom jeans. Go for a crop top or something tucked in. You can also pair them with an open coat or button-down over a tank. It’s always fun to contrast a fancy top with this casual bottom for a look that can carry you from day to night.


Find Quality Mom Jeans

There are a lot of cheap imitations of the mom-jean style out there. Find quality mom jeans without paying the high price tag for vintage. You’ll definitely want to add a pair or two to your wardrobe for quick and easy stylish outfits. Be careful — you may find yourself addicted. Before long, you'll need a pair in every color and variation.

Check out the unique collections at Kate Hewko to discover a fresh take on mom jeans. Don’t be afraid to add a little flair to your wardrobe in these stylish pants. Kate Hewko is a boutique run by women for women, so you can trust their pieces are made with you in mind.







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