When I first opened my studio, there was a rug that greeted everyone who stepped over the threshold: "You're so cool + I'm not even mad about it." I think about that rug sometimes. About what it means to be cool. I remember explaining to someone once, "I want to create a space where we're cool girls, but not Mean Girls."

And then I think of all the emails I've gotten from you guys, or the photos you share on Instagram, and I realize we're making that happen. We're bringing back style + crushing conformity. We're saying "F*ck it, wear what you want". We're showing up best-dressed saying "You can sit with us."

Especially with how tight budgets have gotten, I know it's a BIG DEAL when you choose to spend your splurge money with us. We're not Amazon and I'm not Jeff Bezos.

I'm an entrepreneur leading a small gang of women who just really like feeling pretty! And when I think we can do better, my gears are turning at 1 in the morning. It's one of the big reasons I've been working hard to partner with plus-size friendly manufacturers, because everyone deserves to feel cool.

I've got big plans, none of which include slowing down. If you've got suggestions or ideas, feel free to send us an email. We read every single message. 

xx Kate